Over time, its popularity declined as fickle players migrated to other games, forcing Smilegate to reduce the number of servers. As with other mainstream games, it pulled off a stellar record when it formally kicked off its service, drawing a record 350,000 concurrent users. The multiplayer game was launched in November 2018.
Lost Ark, developed by Smilegate, has emerged as the most popular title in the role-playing PC game category in South Korea, a surprising performance given its rise to the top slot took some time and benefited from a host of external factors.